A grateful shout out to the Fast Company blog
for pointing out a crack in our beaker. We've changed the motto to "pouring solvent on your 'solution,'" dropping the "confused," previously un-remarked-upon (and possibly previously un-viewed) "dropping the solvent in your 'solution.'" Salutations.
In our customary frenzy of blogging and linking, we couldn't help but notice that Heath Row, Fast Company's in-house Social Capitalist
and blog critic, put on the rose-tinted raver shades to read yesterday's NYT piece on Fast Company
by David Carr.
"...Fast Company is clearly an enterprise that is staring down its own obsolescence. Since being bought in 2000 for an astounding $360 million by Gruner & Jahr USA, the American publishing division owned by Bertelsmann, Fast Company has swerved into the ditch....The number of advertising pages it carried last year were a little more than a third of the 2000 total. Newsstand sales — a good indicator of salience in the marketplace of ideas — are half of what they were in 2000. The jargon that drove the magazine — 'the brand of you' and 'social capitalist
,' — seems as quaint and beside the point as the Pets.com sock puppet."
Row's evaluation of the article, posted on FC's weblog, Fast Company Now
"the future painted by the piece looks bright."
Hm. The only notable reference to the future in Carr's piece (which makes a passing reference to "the ashes of the unfortunately named eCompany Now
,") is a quote from John A. Byrne, FC's new editor, who says: "There is nothing but upside here."