Wednesday, June 29

Micro Persuasion: 10 Commandments for The Era of Participatory Public Relations

Music to our ears!

If we had to choose one commandment, it would be #8. No, not the old one, about stealing. The new one, about meaningless business jargon...

from Micro Persuasion: 10 Commandments for The Era of Participatory Public Relations:

8) Thou shall banish corporate speak Ė People want to hear from you in a human voice. Donít hide behind corporate speak. It will soon sound like ye olde English.

Well said, Mr. Rubel. You're a credit to the profession. We beg to differ with you on that last point, though. Olde English (a.k.a. Eight Ball, for all you EZ-E fans) provides an honest buzz, and Old English means what it says.