Tuesday, February 12

Business Technology : Oracle's Hot New Offering: Gobbledygook

Props to WSJ business technology blogger Ben Worthen. Being on the biz tech beat, he and his colleagues have to sift through steaming piles of buzzword-laden press releases daily, but a recent "offering" from Oracle crossed the line, and Worthen pounced:


Are you looking for a “market offering designed to simplify the lifecycle management of complex IP-based services?” Have we got the product for you!

That description is straight from an Oracle press release that touts…well, we’re still not sure what it touts. The release is string of bewildering tech terms and vague verbiage. It refers to whatever it is the company is selling as an “offering” in each of the first three sentences. Is that software, hardware or something you sacrifice to Quetzalcoatl?

The release explains that this offering is an “integrated solution” that “enables communications service providers to manage growing IP service complexity, scale operations efficiently and facilitate ongoing network change.”


There's more, so check out the link above for a proper thrashing of Oracle's PR department.


Thanks to David Resnic of CA for alerting us to it.